Groundbreaking Study Dispels Myths and Reveals Power of Latino Electorate in a Key Battleground State
Latinos Make or Break Elections in Arizona. The Data Proves It.
In partnership with Data For Social Good, ACE presents the largest and most comprehensive study of Latino voters in Arizona—featuring groundbreaking cluster analysis, values data, and actionable insights.
Shattering the Narrative:
No, Latinos Aren’t Fleeing to the GOP
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Only 19.2% identify as Republican.
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Most “disengaged” voters aren’t switching sides—they feel ignored and politically homeless.
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Top motivators for Latinos are consistently more aligned with Democratic policy proposals.
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The narrative of a Latino GOP shift is based on cherry-picked data. This study gives us the full picture—and it’s a powerful one.
Takeaway:
Latinos aren’t leaving Democrats—they’re waiting for someone to show up for them.
Use ACE’s on-the-ground experience to lift up real and representative quotes that align with the data:
"We’ve been here for generations —this is our home and our future."
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"I vote because I want my kids to have what I didn’t."
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"We organize because that’s where our power is."
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Survey insights supporting these themes:
Voters cited the cost of living as the most urgent economic pressure—and they want government action.
What Campaigns and Advocates Should Do
1. Respect the complexity and diversity of Latino experiences
2. Abandon “Latinos = immigration” messaging
4. Prioritize healthcare, housing, and wages
3. Use clusterinsights to tailor outreach
5. Use trusted messengers who reflect the community
About the
Partners
ACE (Arizona Center for Empowerment): ACE is a 501 (c)3 member-led social justice organization that develops and mobilizes undocumented working youth and adults, students, and LGBTQ individuals to strategically take ownership and responsibility to advance economic, social, and racial justice. By building power through leadership development, Citizenship, civic engagement, advocacy and education, we are creating a more inclusive and just standard of equality in the state of Arizona. Income equality, protection of public education, immigrant rights, and health care are just a few of ACE’s priorities in creating a better Arizona for all.
Data For Social Good: Data For Social Good is a leading research firm that uses data analytics to drive social change by providing insights into the political behaviors and needs of diverse communities across the United States.
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